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Press coverage in trade journals, business publications, and the local paper goes a long way toward bolstering your firm’s position as an expert in its chosen fields. And when you’re recognized as the expert, clients turn to you first. But before you can reap the rewards, you need to know how to get the press! In just one hour, Jerry Guerra, a former journalist and editor, shares his insights with you.
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Press coverage in trade journals, business publications, and the local paper goes a long way toward bolstering your firm’s position as an expert in its chosen market sectors. And when you’re recognized as the expert, clients turn to you first. Before you can reap the rewards, however, you need to know how to get the press!
Some A/E/P and environmental consulting firm principals think it takes too much work to get publicity. They’re wrong. This video helps you solve the public relations (PR) puzzle by showing you the steps to take to increase your media coverage. Don’t get overwhelmed by the idea of pitching stories and writing press releases! With Do-it-Yourself Publicity for A/E/P & Environmental Consulting Firms, you can make it easy to get press for your firm. Why should you listen to Jerry? Jerry Guerra knows what it takes for A/E/P and environmental consulting firms to get publicity. As the former editor of The Zweig Letter and a consultant to dozens of firms on marketing and PR strategy, Jerry has seen hundreds of press releases and media kits—some effective, many ineffective—from firms in this industry. He’ll show you what’s happening on the other side—what editors and reporters want from your firm to make a story interesting to their readers. What will you learn? In just one hour, Jerry shares his insights with author Jennifer Zaslow on how to increase your firm’s chances of getting covered, contact editors successfully, write effective press releases, handle press inquiries, and much more. He’ll walk you through the process by breaking it down, step by step. He’ll discuss the first thing a firm should do when seeking publicity—right down to the finer details of writing a great press release.
Here are some more of the tips you’ll take away after watching this video: - How to find the press contacts you need
- Positioning projects and the firm to maximize coverage
- The most effective way to approach an editor
- Ways to avoid the publishing of incorrect information
- Who should take charge of the firm’s publicity effort
- How to translate press coverage into more work. How will your firm benefit?
After watching the video, you’ll be able to start improving your publicity strategy right away. Here are some ways your firm will likely benefit from increased press coverage: - It’s free marketing—Let the press promote your name and experience
- Improve your proposal hit rate—Clients are more likely to know who you are when you send a proposal
- Clients call you when they need help—They already know you’re the experts
- Recruiting benefits—Use publicity to get your name in front of potential employees
Sometimes the media comes to you. But more often you need to be the one generating the publicity for your firm. Watch this video and learn how to do it yourself—from setting the PR strategy to converting increased media coverage into more work.
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