Zweig White Information Services - A/E Press Releases and CD-ROM

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A/E Press Releases and CD-ROM

Type: Samples Compilation

Published: April 1, 2007
Availability: In Stock

Group: Best Practices
Order Code: sv-prs
Length: 242 pages
Found In: Books, Published Content

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Quantity	Format	Price
	Hard Copy and CD-ROM (ISBN 978-1-934150-30-6)	$195.00

ZweigWhite’s brand-new A/E Press Releases publication will provide you with:

Over 100 press releases specific to the architecture, engineering, and environmental consulting industry
Press releases covering everything from employee news to new service offerings to awards
Press release advice from the pages of The Zweig A/E Marketing Letter
Interviews and tips from editors of well-known industry publications
A free companion CD-ROM with the Microsoft Word version of all the press releases from the book

How successful are your firm’s press releases? Do they have the necessary components to catch the attention of the media? Are they written effectively? Or is your firm even doing press releases at all?

ZweigWhite’s newest resource for A/E firm marketers and public relations specialists, A/E Press Releases, is your opportunity to get an inside look at press releases collected from firms just like yours. If you’re responsible for your firm’s press efforts, this new publication and CD-ROM can help you do your work faster and more effectively. And if your firm isn’t yet doing press releases, why not start now? Research shows almost all firms in our industry are sending out press releases (some as often as weekly!) so make sure you’re not missing out on this important marketing tool. Furthermore, firms report they typically have a 75% hit rate on getting actual press. Want to know what these press releases look like? Check out this new one-of-a-kind book!

A/E Press Releases is organized by subject matter, so it’s easy to find examples of the press releases you need. Some of the topics covered are company awards, employee news, mergers & acquisitions, new project announcements, new service offerings, and community service, but there’s much more than can be described here. This abundant collection will help you decide how to style your own firm’s announcements!

Plus, this comprehensive resource will give you the insiders’ tips on press release DOs and DON’Ts. We’ve included such topics as "Press releases that work," "How to write an effective press release," and "Measuring success," along with the actual advice from editors of well-known industry publications- the same editors who receive the press releases that firms like yours send. See what they have to say about what makes a topic newsworthy, and which press releases head straight to the trash.

In addition to the book, you’ll get a free companion CD-ROM that contains all the press releases from the publication in Microsoft Word format. Save yourself time and aggravation by taking advantage of this unique tool, and focus on the things that really count in your job.

Stop spending your limited work hours and marketing budget on news announcements that aren’t getting the job done. See how to format press releases that will generate media attention and make your firms stand out from the crowd. Order your copy of A/E Press Releases and reap the rewards for years to come!

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