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Whether you have recently launched a campaign, or are planning one in the foreseeable future, the four metrics revealed in this webinar will help you master your results and track the success of your marketing plan. Join ZweigWhite and Scott Mickle, president of AEC Marketing Solutions, for Four Metrics to Measure the Effectiveness of Your A/E Firm’s E-mail Marketing Campaign. This 90-minute recorded webinar will uncover four metrics to quantify the success of your e-mail marketing campaign and will walk you through the process of improving your results and transforming your mailings into strategic and effective marketing tools.
Attendees of this webinar will learn:
- Six strategies to maximize the effectiveness of your e-mail marketing campaign
- The three types of promotional e-mails
- Metrics for tracking hyperlink clicks and e-mail forwards
- The importance of offering an “unsubscribe” list— and how to use it to your advantage
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While e-mail marketing is an efficient and cost-effective tactic for your marketing department, how do you know if your efforts are having an impact? Unlike traditional direct mail, where prospect interaction and engagement are difficult if not impossible to measure, e-mail marketing gives marketers a chance to learn how prospects are interacting with or disengaging from your materials.
Whether you have recently launched a campaign, or are planning one in the foreseeable future, the four metrics revealed in this webinar will help you master your results and track the success of your marketing plan. Join ZweigWhite and Scott Mickle, president of AEC Marketing Solutions, for Four Metrics to Measure the Effectiveness of Your A/E Firm’s E-mail Marketing Campaign. This 90-minute recorded webinar will uncover four metrics to quantify the success of your e-mail marketing campaign and will walk you through the process of improving your results and transforming your mailings into strategic and effective marketing tools
Attendees of this webinar will learn:
- Six strategies to maximize the effectiveness of your e-mail marketing campaign
- The three types of promotional e-mails
- Metrics for tracking hyperlink clicks and e-mail forwards
- The importance of offering an “unsubscribe” list— and how to use it to your advantage
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 Scott Mickle
President
AEC Marketing Solutions
Scott Mickle’s passion is helping AEC firms improve the effectiveness of their overall marketing and business development initiatives. The frameworks and strategies he teaches are based on his own successful experience marketing and selling for firms in our industry. Mr. Mickle was named one of Building Design & Construction magazine’s inaugural “40 under 40 rising stars in the AEC industry” and has presented his thoughts on marketing to SMPS, SDA, AIA, ASCE, and SAME. He obtained an undergraduate degree in marketing from UNC-Wilmington and an MBA from Wake Forest University. Mr. Mickle’s company, AEC Marketing Solutions (www.aecmarketingsolutions.com) is based in Charlotte, North Carolina.
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