Join ZweigWhite and Sarah Wortman for Knowing the Score – The Elusive Pursuit of Marketing Measurement in A/E Firms. This 90-minute webinar will discuss the challenges to measuring marketing effectiveness, the various tools that are available to help, practices and relationships that can make the process easier, and tips to present marketing results in ways that demonstrate return on investment to your finance-minded colleagues. 

Demonstrating results from marketing activity in the A/E industry is a challenging but important exercise.  It's difficult to prove how a marketing communications activity led to a specific piece of new business, which is often what those who are focused on the bottom line prefer. But it is possible to measure whether a new web page, direct-mail piece, or strong media relations placement added value and begin to chart a course toward connecting marketing communications to business development. 

Join ZweigWhite and Sarah Wortman for Knowing the Score – The Elusive Pursuit of Marketing Measurement in A/E Firms. This 90-minute webinar will discuss the challenges to measuring marketing effectiveness, the various tools that are available to help, practices and relationships that can make the process easier, and tips to present marketing results in ways that demonstrate return on investment to your finance-minded colleagues. 

Attendees of this webinar will learn:

• The common issues and problems preventing firms from measuring their marketing's effectiveness
• The tools at the disposal of a marketing professional to better demonstrate ROI
• How to streamline the process of measuring marketing effectiveness
• Techniques to present this ROI to the financial decision makers in the firm