As an A/E marketing professional, you're always on the lookout for new ways to grab your clients' attention and make the most of your marketing dollars.
If you already understand the theory behind marketing professional services but need some concrete, industry-specific examples for improving your direct marketing campaigns, turn to ZweigWhite's Outstanding A/E Marketing Campaigns, 3rd Edition. It's filled with 100 all-new examples and case studies to help you develop marketing techniques, ideas, innovations, and tactics that really work. Collected from the pages of The Zweig A/E Marketing Letter, you'll learn what's working for A/E marketers today, and what's not. From books and brochures, to direct mail, advertising, postcards, holiday pieces, and more, you'll find all the inspiration you need to breathe new life into your A/E firm's marketing efforts.
Inside, 100 real-world direct marketing campaign case studies:
Advertising
Books
Branding & Identity Campaigns
Brochures
Direct Mail
Holiday Pieces
Magazines
Newsletters
Postcards
Presentations
Proposals
Reports and Studies
Special Events
Videos
Web Sites and E-Marketing
Other Outstanding Marketing Ideas
Multi-Element Marketing Campaigns
Read 100 real-life examples of successful A/E direct marketing campaigns
Get a behind-the-scenes look at how A/E firms develop outstanding direct marketing campaigns
See useful examples of web sites, postcards, brochures, newsletters, surveys, advertising, and other direct marketing campaigns that have gotten real results
Learn how much money and time firms have spent on developing these marketing campaigns
Get ideas and inspiration to help you market your A/E firm’s services more creatively to build your brand name with direct marketing
Want to know how you can grab your clients' attention and really get your money's worth for your marketing dollars? If you already understand the theory behind marketing professional services but need some concrete examples for improving your direct marketing campaigns, then turn to ZweigWhite's Outstanding A/E Marketing Campaigns, 3rd Edition. It’s filled with examples that will help you develop marketing techniques, ideas, innovations, and tactics that really work.
Profiled in simple language, these examples go beyond the theory of marketing. Outstanding A/E Marketing Campaigns, 3rd Edition presents 100 real-world examples of direct marketing campaigns that have worked for design firms of all shapes and sizes. Gathered from the pages of The Zweig A/E Marketing Letter, the newsletter covering real-world tactics at work in design firms today, these case studies provide a single collection of innovative direct marketing campaigns used to build name recognition, get results, and win jobs.
Outstanding A/E Marketing Campaigns, 3rd Edition profiles newsletters, web sites, postcards, brochures, holiday pieces, magazines, and other successful direct marketing pieces. And it shows you how some firms have combined several media to create long-term, integrated marketing efforts. You’ll see what happened and get the behind-the-scenes story from the staff members who developed the campaign. See what worked and what didn’t work. What did it cost? How did firms compile their mailing lists? What was done in-house and what was farmed out to designers and consultants? What did clients think of it? Each profile answers these questions and more.
No matter how small or large your firm, you’ll find dozens of ideas for your own campaigns. And, you can see how your marketing efforts stack up against competitors at similar firms across the U.S. Use the index in the back of the book to search for marketing campaigns by firm size and firm type.
Introduction
Advertising
Books
Branding & Identity Campaigns
Brochures
Direct Mail
Holiday Pieces
Magazines
Newsletters
Postcards
Presentations
Proposals
Reports and Studies
Special Events
Videos
Web Sites and E-Marketing
Other Outstanding Marketing Ideas
Multi-Element Marketing Campaigns
Index
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