From A to Zweig: The Complete Works of Mark Zweig

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From A to Zweig: The Complete Works of Mark Zweig

Type: Best Practices Publication

Published: July 8, 2008
Availability: In Stock

Group: Best Practices
Order Code: ig-atz
Length: 722 pages

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Quantity	Format	Price
	Electronic Copy (PDF) (ISBN 978-1-934150-79-5)	$195.00
	Limited Edition Hard Copy (ISBN 978-1-934150-79-5)	$295.00

For more than 15 years, Mark Zweig has been the voice of reason in the AEC industry. His weekly editorials in The Zweig Letter have inspired, informed, and sometimes infuriated AEC firm leaders across the country. Now, for the first time ever, we’ve collected every editorial Mark has written for The Zweig Letter— more than 750 articles in all— in one massive volume of his collected works on such topics as leadership, ownership transition, marketing, business development, recruitment and retention, and more. From A to Zweig: The Complete Works of Mark Zweig is a journey through the halls of AEC firm management from the founder of ZweigWhite, Mark Zweig.

This series of writings is one of the most comprehensive resources of management best practice information available specifically for AEC firm leaders. Regardless of how big or small your firm is, the services you offer, or the clients you work with, this volume will address your most pressing management needs.

In his collegial and straightforward style, Mark gets right to the heart of the matter in each of his articles. He tells it like it is, shoots from the hip, and doesn’t hold back his opinion on anything, which is exactly what makes his advice so valuable. Not only does he have the experience and the wisdom to know when something isn’t working right, but he’s also got the guts to face the firm leaders who aren’t addressing these issues. His insight can help lead you to a better future at your firm.

If you’ve ever wanted to know exactly what an experienced management consultant and AEC industry guru would say about a range of topics, From A to Zweig: The Complete Works of Mark Zweig will give you all the information you need and more. This compendium of Mark’s writings is sure to be a resource you’ll use over and over again. Thousands of firm leaders just like you have embraced Mark’s gospel of growth and have experienced the resulting success of a well-managed firm. Let From A to Zweig walk you through the whole alphabet of challenges and opportunities you’ll face in the AEC industry!

More than 750 Mark Zweig editorials on:

Branch Offices
Business Development
Change
Client Relations
Communication
Company Cars
Compensation
Competition
Economic Climate
Financial Management
Growth
Hot Firm
Human Resources
Market Intelligence, Trends, and Predictions
Marketing
Mergers

Negotiation
Ownership
Principals and Management
Professionalism
Profitability
Project Management
Quality Control
Strategic Planning
Technology
Time Management
Tough Love
Training and Development
Travel
Turnarounds
Work/Life Balance
More

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